The effect of Internet revolution of Benny Steinmetz
The Internet started off years ago and only after a long time had passed did it get released to the general public. Initially, the Internet was only used for finding information. Most of the websites were text based and any additional content needed monetary subscription. Then the Internet gradually evolved and websites laden with images and videos came into being. The Internet reached the most common households and started creating an impact in the lives of people. In the midst of all this, some shrewd businesspeople realized the importance of the Internet in enhancing their sales. Benny Steinmetz was one of them.
Steinmetz Business Group
When he joined his father’s company Steinmetz Business Group in 1978, Benny Steinmetz was a rookie. He, however, soon started expanding his father’s business using his immense business and investment vision. His father’s business was diamonds and the entire operation happened from an office in Tel Aviv. Benny Steinmetz was one of the businessmen to realize the importance of the Internet in reaching out to customers all over the world and propositioning his products to them online. As a result, he bought some share in the website diamond.com and started selling diamonds online. Customers could now buy polished and finished diamonds as well as loose, certified diamonds online through his website. The range of the diamonds available online was between $200 and $2,000.
30 day money back policy
Very soon, Steinmetz diamonds made a name in the market due to their focus on quality. The online business of diamonds also went up and customers from all over the world started ordering for diamonds online. Benny Steinmetz also started schemes like the 30 day money back policy, free delivery on purchase of over $250 and the monthly installment scheme.
After realizing the potential of diamond.com, Benny Steinmetz started looking at other online businesses. He bought the controlling share of Tucows, an online gaming portal based out of Canada. Tucows used to be one of the most popular gaming portals in the world and attracted millions of gamers from all corners of the globe. This business also shot up considerably for Benny Steinmetz.
Gradually, Benny Steinmetz established offices in important cities like Mumbai, New York, Geneva, Chicago, Antwerp and Johannesburg. From these few number of established offices he started controlling his diamond trade that had now reached to customers as far away as Japan. Now the Benny Steinmetz Group has diversified into real estate, capital markets and natural resources and a major chunk of the business happens online.
The vision of Benny Steinmetz
Benny Steinmetz used his far reaching vision to realize the power of the Internet and used it to great success to establish a solid footprint in the online world. It is no wonder that Benny Steinmetz is now a household name in the business circles of the world.
